Product Support Sales Representative

Requisition #


Peterson CAT is Northern California, Oregon and southwest Washington's authorized Caterpillar dealer with over 20+ facilities and 1,200+ employees throughout our territory. Peterson has been the source for Caterpillar machinery, agricultural equipment, portable and stationary diesel powered generators, natural gas turbines, air compressors, and technology for the construction and ag industries. Peterson's reputation is built upon providing world-class service to our customers. Our heritage of innovation and relentless pursuit of continuous improvement is focused on improving our customer's business and being an asset to the communities that we serve. Peterson is a third generation, home grown, California family owned business that has been around since 1936!


Peterson Trucks in Santa Rosa has an immediate opening for a Product Support Sales Representative (PSSR). This position is responsible to promote and sell company parts and service capabilities by calling upon our existing customers and generating new leads for future business. This position will also be responsible to coordinate the shop work flow up to and including ordering parts, communicating with our customers, processing work orders, scheduling appointments, and making customer sales calls in the field. 


PSSR’s will work under occasional supervision while performing a variety of duties including, but not limited to the following tasks:

  • Responsibilities:

    • Perform a variety of duties relevant to promoting and selling All Makes parts and service capabilities both inside and outside of our facility.  Maintain close liaisons with our service shop, parts department personnel and our customers. Develop and establish new business and a continued positive relationship with our current customer base. 
    • Promote and sell on-highway vehicle parts and company service capabilities; develop proposals and estimates, prepare and deliver quotations. 
    • Plan daily sales calls itinerary; make sales calls on existing and prospective customers; monitor/update call lists and manage customer database in sales link.
    • Follow up with customers to ensure the company has met their needs; the service repair is complete and done to the satisfaction of the customer. Maintain good customer relations; intercede to solve problems and disputes; look for ways to enhance customer relations within scope of the company mission statement
    • Keep current with new products and developments that are relevant to our customers
    • Sell value through cost improvement by submitting cost-improvement proposals to our customers; understand the competition to maintain the company’s competitive edge.




  • Associates Degree in Diesel Technology, or a related field, and five years (5) all makes truck parts sales experience or an equivalent combination of education and experience.
  • An extensive knowledge of on-highway trucks and other on-highway vehicles combined with a working knowledge of the construction equipment product line.
  • A good understanding of the territory and its service needs as well as relevant knowledge of the competition within the area that the company serves.
  • Excellent verbal/written and interpersonal skills.
  • Ability to work with all levels of management
  • Strong organizational, problem-solving, and analytical skills
  • Availability to work during off hours and weekends to take calls from our customer to handle emergency situations.
  • Must possess a valid California driver's license and clean driving record. Class C Driver’s License required.

We are an equal opportunity employer dedicated to workforce diversity and a drug free workplace.  All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, age, sex, sexual orientation, gender identity, disability, protected veteran status or any other status protected by law.  A drug screen and background check is required.


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