Rental Inside Sales Representative

Requisition #


Customer First | Integrity | Excellence | Teamwork | Fun!


About Us:

At Peterson our Vision is to be our customers’ first choice.   We put our customers first and continually strengthen our partnerships through our employee’s hard work, ingenuity and determination.  Our 80 year history is a reflection of our collective efforts and focus.


We provide a family oriented environment that promotes safety, personal growth and professional achievement.   Critical to our continued success is hiring and developing exceptional employees.  We are deeply committed to providing an environment necessary to attract and retain engaged employees who will relentlessly strive to reach Peterson’s strategic goals and vision.  We have high standards for our employees, with good reason.  They represent Peterson, our family, our brand, and our values to customers and our team members.


Why Peterson?

We have high expectations and so do you.  You are exceptionally motivated, have outstanding skills, and are looking for more than just a job.  We offer competitive wages, generous benefits, and promotional opportunities at a family owned and operated business that really cares about employees.  If you want to work side-by-side with others who are passionate about customer service, consider joining our team.  You can help us write more chapters in our success story as we move towards celebrating our 100 year anniversary.


Peterson Cat has an immediate opening for a Rental Inside Sales Representative that can be located in Portland, Salem or other Rental branches in the Northern region.  Reporting to Rental Sales Manager, the Rental Inside Sales Representative position is responsible for providing lead generation and sales coverage of prospective and inactive customers that work in or will be working in Peterson’s territory.  The goal of this position is to make telephone contact with prospective and dormant accounts, inform them of Peterson’s new location(s) and product offerings for rent or purchase.  Contact will be made through both direct and indirect channels. The RISR will be responsible for email or direct mailing of Peterson sales literature and recording leads and information learned in Sales Link for Rental Consultants to follow up on. The ISR is required to make, as a minimum, 80 direct phone contacts (out-bound) per week.


  • Makes 80 out bound phone contacts per week.
  • Accountable for Customer Relationship Management (“CRM”) input for prospective customers and dormant accounts within Peterson’s territory.
  • Responsible for completing the customer profile function in Sales Link for all valid customer prospects contacted.
  • Gathers and updates customer’s profile of rental & purchasing decision makers.
  • Uses Sales Link to document customer information, leads, activities and sales transactions.
  • Partners with Marketing, Rental Consultants & Upper Management to identify interested and qualified customers.
  • Contacts prospective customers to determine customer needs, present product information, and explain available services. Provides information brochures and other literature to inform customers and influence buying decisions.
  • Follows up on telemarketing leads.
  • Evaluates leads, effectively and efficiently, and determines whether to respond or pass the lead to sales resources management for assignment.
  • Stay current on rental equipment product offerings in order to offer the best solutions based on customer interests and concerns.
  • Completes all required sales documentation including finance contracts as applicable.
  • Follows all sales processes and procedures.
  • Partners with management to ensure marketing campaigns are directed to the right opportunities for rental customers.
  • Assists with customer surveys as needed.
  • Works safely at all times, adheres to all applicable safety policies and complies with all company policies, procedures and standards.
  • Works within and promotes corporate vision, mission, and values of the organization.
  • Regular attendance are timeliness is an essential function of the job. Respectfully takes direction from supervisor/ manager.
  • Works collaboratively in a team environment with a spirit of cooperation.




Associate (A.A.) degree in a closely related field; and at two to three years heavy equipment industry sales and rental experience or equivalent combination of education and experience. Must have customer service experience.




Ability to write routine reports and correspondence. Ability to speak effectively with customers or employees of organization.


Ability to communicate in writing clearly and effectively; Read with comprehension the necessary related documentation such as interpret general business reports, technical information, sales and marketing data and governmental regulations pertaining to the industry. 




Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages. Ability to apply concepts of basic algebra.




To perform this job successfully, an individual should have knowledge of Microsoft Office, and basic computer systems such as the internet and email. Prior experience with Cat computer programs is a benefit but not required.


We are an equal opportunity employer dedicated to workforce diversity and a drug free workplace.  All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, age, sex, sexual orientation, gender identity, disability, protected veteran status or any other status protected by law.  A drug screen and background check is required.


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